The mission of New Topexan is to continue to be your skin's reliable friend.

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Mission
& Vision


New Topexan is synonymous with products effective against the impurities of the skin, unisex, and suitable for all ages. They are the answer for those who need everyday actions that are intense and focused against skin blemishes, with an unbeatable quality/price ratio.
The mission of New Topexan is to continue to be your skin's reliable friend.
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1977
Creation of the Purifying Face Cleanser, initially sold in pharmacies as a specific detergent to fight a tendency for acne. The product is a more effective alternative to the simple use of water and soap to cleanse the face.
2000
SOCO S.p.A. acquires the Topexan brand from P&G and the product's fame among teenagers and their mothers rose to 100%, also thanks to massive advertisement campaigns.
2004
The first treatments for the face and the body are launched, therefore widening its potential of consumers and offering itself as the most complete Italian brand in the market of anti-impurities products.
Today
The brand continues to evolve with new graphics and new products with high rates of innovation and multi-functionality. Unbeatable quality-price ratio!

SOCO: A small multinational
where an Italian heart
beats hard!


The New Topexan brand is owned by SOCO SpA, a joint-stock company founded in Turin in 1969 to manufacture prestigious Italian brands of cosmetics and hair products, such as CIELO ALTO, KERAMINEH, NEWTOPEXAN, SALBA, BIOMED, SOONE and AXENIA.
The strength of SOCO derives from a portfolio of prestigious, head-of-category brands that can offer high quality standards in beauty services.
Its headquarters, offices and production plant are all located in Turin.
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